Our content analysis exercise from class revealed how different types of magazines use their advertisements to target different groups of people. I will use my magazine, ESPN the Magazine, to talk about the process and findings from the advertisements in the magazine. ESPN the Magazine uses mostly average middle aged person’s with a “sports fan” look in their advertisements, with the occasional star athlete or super model type girl.
ESPN the Magazine first had to ask themselves what type of people would be reading their magazine, and what these people will be interested in to keep them immersed in the magazine, and buy another copy of course. The reality of this question is, the typical “sports fan” is usually a non athletic white male who also likes to drink, which explains the multiple beer advertisements. ESPN realizes this and uses their advertisements to make the reader feel as if they are a part of the magazine by seeing people that look like themselves. The magazine creates a world where the fan can feel as if they are closer to the athletes and can be a part of the games. This strategy is extremely effective because it removes the thought of just being someone who pays too much attention and money to sports and doesn’t exactly get anything back.
The process and results delivered by ESPN the magazine are extremely effective to their target audience. The magazine uses their advertisements to make the reader feel as if they are a more important part to sports than just a crazed fan.
Josh -- this is interesting but it doesn't really do what needed to be done, which is break down our work and show which parts matched up to the five-step research process. Take a look at the book and the lecture notes to review.
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